🌺 Interview with Francesca, Founder of Passion Moon Potions

Q: Can you tell us a little bit about yourself and how Passion Moon Potions began?
Aloha! I’m Francesca — a former pastry chef turned natural skincare maker, island dreamer, and the heart behind Passion Moon Potions. My journey into skincare started quite organically. While working in the culinary world, I became fascinated with the power of ingredients — not just for nourishing our bodies, but for nurturing our skin. I started experimenting with simple, natural recipes in my kitchen, and before I knew it, I had created a whipped shea butter that became a hit with friends and family. That’s when the spark lit: I realized I could take this passion and turn it into a business rooted in aloha, nature, and self-care.

Q: What inspired the name "Passion Moon Potions"?
The name was born from my deep love of tropical nights, the healing energy of the moon, and the magic of handmade self-care rituals. "Passion" represents creativity, heart, and fire — everything that fuels this brand. "Moon" is about cycles, femininity, and reflection. And "Potions"... well, that’s the fun part — a nod to the lovingly handcrafted products that feel a little bit magical and a whole lot luxurious.

Q: What was it like in the early days of building your brand?
It was all about experimenting, learning, and a lot of late nights. I was hand-pouring candles and butters in small batches, designing my own labels, and selling at local markets in Hawaii. Each order felt like a celebration. I didn’t have a clear roadmap, but I had a strong vision: create natural, beautiful products that bring joy and care to others. Slowly but surely, the business grew — through word of mouth, loyal customers, and a whole lot of passion.

Q: What makes Passion Moon Potions different?
Everything is inspired by island living and made with intention. I use high-quality, natural ingredients — many of which are tropical or botanical — and every product is handcrafted with love. I want people to feel like they’re taking home a little piece of Hawaii — the warmth, the calm, the beauty — every time they use one of our potions.

Q: What are you most proud of so far?
Honestly? The community that’s formed around this brand. Seeing returning customers, reading their kind messages, and watching people truly enjoy these creations — it means everything to me. I’m also proud of how Passion Moon Potions has stayed true to its roots: small-batch, heart-led, and island-inspired.

Q: What’s next for you and Passion Moon Potions?
Growth — but the intentional kind. I’m expanding into more wholesale and private label opportunities, continuing to refine my product line, and building a deeper online presence through education and storytelling. I’d also love to share more behind-the-scenes glimpses and collaborations with other makers. There’s so much beauty in community and creativity.

Q: Any advice for others dreaming of starting their own business?
Start messy but start. Trust your vision, stay curious, and lead with heart. There will be challenges, but if you’re rooted in purpose, you’ll find your way. Also — celebrate every small win. They add up.